Economist.com The comeback Kerry

“Mismanagement”� certainly offers a less thrilling rallying call. … But in this particular case, it surely offers Mr Kerry a better line of attack.

First, it is a far less contentious charge to prove. By any reasonable standard, the White House has a mind-boggling record of incompetence in Iraq, from the lack of post-war planning to the disgrace of Abu Ghraib. Mr Kerry can tap into the sense that Mr Bush is out of touch with what is happening on the ground, especially in Iraq’s no-go areas. The more Mr Bush repeats his mantra about the march of liberty, the more he risks sounding like a Texan version of “Comical Ali”, the Iraqi propaganda minister who declared that the infidel dogs were in retreat even as American troops rolled into Baghdad.

Second, Mr Kerry can broaden the theme of mismanagement. Look, he can argue, the same idealistic incompetence that has dogged the Iraq war can be seen throughout the administration’s policies: witness, for instance, its fiscal recklessness in cutting taxes while increasing spending.

Lastly, focusing on mismanagement allows Mr Kerry indirectly to deal with one of his biggest handicaps — the likeability gap. Most Americans have a soft spot for Mr Bush (and recoil from assertions that he deceived them into an unnecessary war). But many also have a sneaking worry about his competence. Is the amiable frat boy really a match for our dangerous times? Or is he being manipulated by ideological zealots? If Mr Kerry can use Iraq to reinforce doubts about Mr Bush’s competence, then he has a chance of pulling off a Reagan; but like Hubert Humphrey, he does not have much time.