ABQjournal: Watch for Dancing Billboard By Rosalie Rayburn, Of the Journal
Albuquerque is riding the crest of a new wave in digital billboard technology.
Phoenix-based billboard giant Clear Channel Outdoor has picked Albuquerque for a pilot test of digital technology that allows advertisers to beam rapidly changing messages from street-side billboards. …
Clear Channel lit up the first of its 10 digital billboards, located on Lomas just west of Interstate 25, this month. The remaining billboards are located along similarly busy streets near intersections.
Instead of the traditional printed text and image, digital technology enables the billboards to display a series of images and messages that change every eight seconds.
The technology allows advertisers to introduce new information daily or even hourly. For example, a McDonald’s restaurant could advertise specials for breakfast, cheeseburgers for lunch and something else for dinner, Adams said.
—–
When I can, I’m going to add pictures of these and the countless other vomit-inducing, eye-gouging billboards all over the god-damn state. We need to ban billboards in New Mexico.
I’ve noticed both sides of I-25 between Isleta and Los Lunas have more and more billboards going up. Two side-by-side evenly spaced for a mile or more. A couple of guys are putting these up every weekend. Who is behind this? mjh
I finally saw one of these. It’s really ugly. I mean, not as in “All billboards are ugly and this is one of them.” I mean,
the image quality is lousy.