I’ve never been in a *growing* minority — oh wait, computer users, Windows 8 users, etc — never mind. When wheat-free becomes majoritarian, I’ll return to baking bread, ever the contrarian. peace, mjh
30% of US adults trying to cut down on gluten, claims NPD Group
Almost a third (30%) of American adults say they are trying to reduce or exclude gluten from their diets, according to The NPD Group, which conducted a consumer survey in January 2013.
And interest in gluten-free menu items at restaurants is also growing fast, said the consultancy, with the incidence of consumers ordering food described as gluten-free or wheat-free now more than double what it was four years ago.
“The number of US adults who say they are cutting down on or avoiding gluten is too large for restaurant operators to ignore”, said Bonnie Riggs, NPD restaurant industry analyst
30% of US adults trying to cut down on gluten, claims NPD Group
OMG, I’m in a cult. peace, mjh
Baking industry acknowledges the impact of Wheat Belly | Wheat Belly Blog
Hopefully, [new converts] will also recognize the essential differences between the arguments articulated in Wheat Belly and the common and awful mistakes made by the “gluten-free” world that relies on junk carbohydrate sources, typically cornstarch, rice flour, tapioca starch, and potato starch—foods that cause weight gain, inflammation, insulin resistance/diabetes, visceral fat accumulation, cataracts, arthritis, hypertension, heart disease, dementia, and cancer. Yeah, don’t go down that path unless making full use of your healthcare insurance is part of your lifeplan.
Wheat Belly is about understanding that modern wheat, via the efforts of the Green Revolution to increase yield-per-acre, was inadvertently turned into a nutritional monster, complete with appetite-stimulating and other mind effects. But it is also about understanding what to replace wheat with: We don’t want to replace a problem–wheat–with another problem–gluten-free junk carbohydrates.
Make no mistake: The Wheat Belly message is making headway [thanks to you, my proselytizing disciples].
Baking industry acknowledges the impact of Wheat Belly | Wheat Belly Blog
All kidding of Our Leader aside, modern wheat may be poison. Just like carbonated beverages. There is precedent for the Food Industry selling poison. And the Unhealth Industry selling cures for the ills that poison causes. peace, mjh