Harris Interactive | The Harris Poll – More Than Half of Americans Never Read Political Blogs
Republican Blog Readers More Likely Than Democrats to Believe Blogs are More Accurate and Valuable Than Mainstream Media
For every political persuasion, it seems like there is at least a handful of political blogs which chart attitudes and opinions on campaigns, issues and candidates relevant to that political leaning. One always hears about a blog breaking news before the “mainstream media” actually covers it. But are people really reading these blogs? The answer is no, as over half of Americans (56%) say they never read blogs that discuss politics. Just under one-quarter (23%) say that they read them several times a year and just 22 percent of Americans read blogs regularly (several times a month or more).
These are some of the results of a nationwide Harris Poll of 2,302 U.S. adults surveyed online between January 15 and 22, 2008 by Harris Interactive®.
Interesting. I see the survay was done online, which limits it to those
who can read blogs.
But I wonder: do the respondents always recognize whether what they read is a blog and whether it is
political?
And how does this compare with newspaper readership?