In a Pivotal Year, GOP Plans to Get Personal
Millions to Go to Digging Up Dirt on Democrats
By Jim VandeHei and Chris Cillizza, Washington Post Staff Writers
Republicans are planning to spend the vast majority of their sizable financial war chest over the final 60 days of the campaign attacking Democratic House and Senate candidates over personal issues and local controversies, GOP officials said.
The National Republican Congressional Committee, which this year dispatched a half-dozen operatives to comb through tax, court and other records looking for damaging information on Democratic candidates, plans to spend more than 90 percent of its $50 million-plus advertising budget on what officials described as negative ads.
The hope is that a vigorous effort to “define” opponents, in the parlance of GOP operatives, can help Republicans shift the midterm debate away from Iraq and limit losses this fall. …
GOP officials said internal polling shows Republicans could limit losses to six to 10 House seats and two or three Senate seats if the strategy — combined with the party’s significant financial advantage and battled-tested turnout operation — proves successful. Democrats need to pick up 15 seats to win control of the House and six to regain power in the Senate.
Against some less experienced and little-known opponents, said Matt Keelen, a Republican lobbyist heavily involved in House campaigns, “It will take one or two punches to fold them up like a cheap suit.” [mjh: noble Republican rhetoric.]