Mitt Romney uses secretive data-mining – POLITICO.com

Mitt Romney uses secretive data-mining – POLITICO.com

Mitt Romney uses secretive data-mining
By: Associated Press
August 24, 2012 03:35 PM EDT

WASHINGTON (AP) – Building upon its fundraising prowess, Mitt Romney’s campaign began a secretive data-mining project this summer to trove through Americans’ personal information – including their purchasing history and church attendance – to identify new and likely wealthy donors, The Associated Press has learned. …

For Romney’s data-mining project, which began as early as June, the Republican candidate quietly turned to a little-known but successful analytics firm that previously performed marketing work for a colleague tied to Bain & Co., the management-consulting firm that Romney once led. …

High-dollar donors have been essential to Romney’s election effort, unlike Obama, who relies on more contributors giving smaller amounts.

Romney and the GOP have out-fundraised Obama’s re-election effort for the past three months.

The fate of the presidency may depend on who raises more money in the campaign, whose cost for the first time is approaching $2 billion. …

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